transactional-emails-with-sendinblue

Transactional Emails using Sendinblue in Ruby on Rails

wiktor-plagaWiktor Plaga
March 25, 20238 min reading time

Sending Transactional Emails using Sendinblue in Ruby on Rails

Email communication is an essential part of any business, and sending transactional emails is a crucial aspect of it. Transactional emails are automated emails that are triggered by user actions, such as account creation, password reset, or order confirmation. These emails are critical for maintaining customer engagement and building trust with your users. In this tutorial, we will explore how to send transactional emails using Sendinblue in Ruby on Rails.

Sendinblue is a cloud-based email marketing and automation platform that provides a simple and effective way to send transactional emails. It offers a range of features, including email templates, A/B testing, and analytics, making it an ideal choice for businesses of all sizes. In this tutorial, we will walk you through the process of integrating Sendinblue with your Ruby on Rails application and sending transactional emails. We will cover everything from setting up your Sendinblue account to creating email templates and sending emails using the Sendinblue API. By the end of this tutorial, you will have a solid understanding of how to use Sendinblue to send transactional emails in your Ruby on Rails application.

What is Sendinblue?

Sendinblue Sending Transactional Emails is a cloud-based email marketing and automation platform that allows businesses to send automated emails triggered by user actions, such as account creation, password reset, or order confirmation. These emails are known as transactional emails and are critical for maintaining customer engagement and building trust with your users.

Sendinblue provides a simple and effective way to send transactional emails, offering a range of features, including email templates, A/B testing, and analytics. It allows businesses of all sizes to create and send personalized emails that are tailored to their users' needs. With Sendinblue, businesses can easily integrate their email marketing campaigns with their Ruby on Rails application, making it an ideal choice for developers who want to streamline their email communication process. Overall, Sendinblue Sending Transactional Emails is a powerful tool that can help businesses improve their email communication and build stronger relationships with their users.

Why use Sendinblue for Sending Transactional Emails in Ruby on Rails application?

Sendinblue is a powerful email marketing and automation platform that offers a range of features for sending transactional emails. Here are some reasons why businesses should consider using Sendinblue for sending transactional emails:

Firstly, Sendinblue provides a simple and user-friendly interface that makes it easy to create and send transactional emails. It offers a range of email templates that can be customized to match your brand's style and tone. Additionally, Sendinblue provides A/B testing and analytics features that allow businesses to optimize their email campaigns and improve their email open and click-through rates.

Secondly, Sendinblue offers a reliable and scalable email delivery system that ensures your transactional emails are delivered to your users' inboxes. It uses advanced email authentication and anti-spam measures to ensure that your emails are not marked as spam or blocked by email providers. Additionally, Sendinblue provides a dedicated IP address for businesses that send a high volume of emails, ensuring that their emails are not affected by other businesses' email practices.

Lastly, Sendinblue offers competitive pricing plans that are suitable for businesses of all sizes. It offers a free plan that allows businesses to send up to 300 emails per day, making it an ideal choice for small businesses and startups. Additionally, Sendinblue offers paid plans that provide additional features, such as advanced segmentation and marketing automation, making it a scalable solution for growing businesses. Overall, Sendinblue is a reliable and cost-effective solution for businesses that want to improve their transactional email communication.

Prerequisites

To complete the "Sending Transactional Emails using Sendinblue in Ruby on Rails" tutorial, you will need the following prerequisites:

  1. Basic knowledge of Ruby on Rails: You should have a basic understanding of Ruby on Rails and its associated technologies, including HTML, CSS, JavaScript, and SQL.

  2. Sendinblue account: You will need to create a Sendinblue account to access the Sendinblue API and send transactional emails. You can sign up for a free account on the Sendinblue website.

  3. API key: You will need to generate an API key from your Sendinblue account to authenticate your Ruby on Rails application with the Sendinblue API.

  4. Ruby on Rails development environment: You will need to have a Ruby on Rails development environment set up on your local machine. This includes installing Ruby, Rails, and a database management system such as PostgreSQL.

  5. Text editor: You will need a text editor to write and edit your Ruby on Rails code. Popular text editors for Ruby on Rails development include Sublime Text, Atom, and Visual Studio Code.

  6. Basic knowledge of RESTful APIs: You should have a basic understanding of RESTful APIs and how they work. This will help you understand how to interact with the Sendinblue API in your Ruby on Rails application.

Ruby on Rails Sendinblue step by step setup and configuration

To integrate Sendinblue into a Ruby on Rails project, you will need to follow these steps:

  1. Install the Sendinblue gem: The first step is to install the Sendinblue gem, which provides a simple interface for interacting with the Sendinblue API. You can install the gem by adding it to your Gemfile and running the bundle install command.
# Gemfile
gem 'sendinblue'
  1. Configure the Sendinblue API key: Next, you will need to configure the Sendinblue API key in your Ruby on Rails application. You can do this by creating an initializer file and setting the API key as an environment variable.
# config/initializers/sendinblue.rb
Sendinblue.configure do |config|
  config.api_key = ENV['SENDINBLUE_API_KEY']
end
  1. Create an email template: Once you have configured the Sendinblue API key, you can create an email template that will be used to send transactional emails. You can create the email template using HTML and CSS and save it as a file in your Ruby on Rails application.
<!-- app/views/user_mailer/welcome.html.erb -->
<!DOCTYPE html>
<html>
  <head>
    <meta content="text/html; charset=UTF-8" http-equiv="Content-Type" />
  </head>
  <body>
    <h1>Welcome to our website!</h1>
    <p>Dear <%= @user.name %>,</p>
    <p>Thank you for signing up for our website. We are excited to have you as a member of our community.</p>
    <p>Best regards,</p>
    <p>The <%= @company.name %> team</p>
  </body>
</html>
  1. Send the transactional email: Finally, you can send the transactional email using the Sendinblue API. You can do this by creating a mailer class in your Ruby on Rails application and using the Sendinblue gem to send the email.
# app/mailers/user_mailer.rb
class UserMailer < ApplicationMailer
  def welcome_email(user)
    @user = user
    @company = Company.first
    mail(to: @user.email, subject: 'Welcome to our website!')
  end
end

# app/controllers/users_controller.rb
class UsersController < ApplicationController
  def create
    @user = User.new(user_params)
    if @user.save
      UserMailer.welcome_email(@user).deliver_now
      redirect_to root_path, notice: 'User was successfully created.'
    else
      render :new
    end
  end
end

By following these steps, you can easily integrate Sendinblue into your Ruby on Rails project and start sending transactional emails to your users.

Sendinblue configuration options in Ruby on Rails

Here are the Sendinblue configuration options for Ruby on Rails integration with their short explanation:

  1. api_key: This is the API key that is used to authenticate your Ruby on Rails application with the Sendinblue API.

  2. timeout: This is the maximum time in seconds that the Sendinblue API will wait for a response from the server before timing out.

  3. host: This is the host URL for the Sendinblue API. By default, it is set to https://api.sendinblue.com/v3/.

  4. proxy: This is the proxy server URL that is used to connect to the Sendinblue API.

  5. debug: This option enables or disables debug mode for the Sendinblue API. When debug mode is enabled, detailed logs are generated for each API request and response.

  6. default_from: This is the default email address that is used as the sender for transactional emails.

  7. default_reply_to: This is the default email address that is used as the reply-to address for transactional emails.

  8. default_subject: This is the default subject line that is used for transactional emails.

  9. default_template_id: This is the default email template ID that is used for transactional emails.

  10. default_headers: This is a hash of default headers that are added to each transactional email. These headers can be used to add custom metadata to the email.

By configuring these options, you can customize the behavior of the Sendinblue API in your Ruby on Rails application and ensure that your transactional emails are sent according to your business needs.

Conclusion

In conclusion, sending transactional emails is a crucial aspect of email communication for any business. With Sendinblue, businesses can easily send automated emails triggered by user actions, such as account creation, password reset, or order confirmation. In this tutorial, we have explored how to integrate Sendinblue with a Ruby on Rails application and send transactional emails using the Sendinblue API.

We have covered everything from setting up a Sendinblue account to creating email templates and sending emails using the Sendinblue gem. By following the steps outlined in this tutorial, businesses can streamline their email communication process and improve their customer engagement and retention.

Overall, Sendinblue is a powerful email marketing and automation platform that provides a simple and effective way to send transactional emails. With its range of features, including email templates, A/B testing, and analytics, Sendinblue is an ideal choice for businesses of all sizes. By integrating Sendinblue with their Ruby on Rails application, businesses can improve their email communication and build stronger relationships with their users.

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